Our goal is not to build the most computers. It’s to build the best. -- Apple COO, Tim Cook.
Today, numbers were released that show that Apple's "revenue share of the “premium” price market — that is, computers over $1,000 — is a staggering 91%. This means that 9 out of every 10 retail dollars that is spent on PCs in that price range, goes to Apple." (see http://bit.ly/vGPnZ for full story).
I think there's a lesson for many companies in the Apple story. Yes, we want market share, but we want to stay true to our brand values and value proposition -- offering really superb products and service (and remember, in much of many companies' work, the service IS the product) -- that make a customer's relationship with [insert your company name here] a "premium" experience.
It's not always a bad thing to shift focus a bit from numbers of products sold -- think about a larger equation -- one linking high value customers with high value products, and then deliver legendary high value service.
It's not so bad to think of being the "Apple Computers" of your industry.
Food for thought.
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