"[W]hat needs to be sustained is not competitive adantage, corporate profits, or economic growth. What needs to be sustained are the patterns of relationship in the web of life."
- Fritjof Capra, The Tao of Physics
This shouldn't be so hard to remember. The web of relationships is what supports business.
It's up to us to design business to meld as well or better with the web of relationships as with the world wide web.
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