Contact: lynn (at) vividthink.com

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Web site and Interaction Evaluations

What it is:
Vivid Think will review your site or application and evaluate it on a number of heuristic criteria associated with user experience, usability, messaging, integration of business goals and customer service goals, or functionality per articulated requirements.



	Fix Problems Quickly
Every day a customer can't complete a transaction, you're losing business and good will. The web is becoming the primary contact point for many customers. If it's not working, they're turning to your competitors. Training your staff and customers as to your systems and protocol makes for strong customer relations.

We'll tell you whether your site actually does what you hope it's doing.

If you've discovered problems with targeted customer interactions, visits to the site, or completed transactions, we'll help you pinpoint the source of the problem.

When you need us:
Whenever you're seeing disparity between what you hope the web site is doing and what your site statistics show it is doing.

If you don't have an in-house user experience strategist or information architecture and usability team, you'll need such an evaluation at least once a year.

If you're regularly adding programming and functioning to your web site or application, you'll need an evaluation after any new additions. Depending on your business, this could be monthly or quarterly.

REMEMBER: The best thing to do is to carefully plan new functionality so its addition is smooth and produces the results you want. (See planning and solutions design).

What we do:
After working with you to identify your target users and obtaining any information about the results you're not getting, Vivid Think will review the site or application with a mind toward what the target user would do in a similar situation.

We'll look for problems in usability, uneven user experience, problematic instructions or labeling in interactions, and a host of other red flags that will help pinpoint the solution. Then we'll write up a report documenting the findings and the proposed fixes.

How it helps:

Helps you fix problems before they get too big or cause too many losses.

Improves customer experience and achieves business goals: When you fix what's not working on your site or in your application, you can better meet the goals you've set for your business.

Tasks & Deliverables:
The exact process will vary depending on the scope of the project and the extent of the problems. We'll always produce a detailed report of interactions, user experience, and trouble spots along with a detailed list of solutions that can fix the problems.